Built by someone who hated marketing.

HiggsCat exists because making the thing was never the hard part. Getting it in front of the people who would actually want it was.

Mees TierolffFounder, HiggsCat

The problem I kept running into

I am a data scientist. I love building products and models: the part where you take a messy problem, find the shape of it, and turn it into something that works. I could do that for weeks without getting bored.

What I could not do was the rest. Marketing. Distribution. Posting. Showing up every day on platforms I did not enjoy, to an audience I had not met yet, in a format I had to learn from scratch. So the products I was proud of sat there, quietly, while worse products with better distribution walked past them.

So I built the part I was missing

HiggsCat is a UGC content engine. Start with your website and confirm what it learns about your product and audience. Review original short-video and slideshow proposals, edit what needs work, and save the ones you want as Ready files. Download them for your channels, or schedule through the enabled, verified accounts in your paid workspace. You approve what goes out.

It takes repetitive content preparation out of the job, giving you more time for the work you enjoy while keeping you in control of your brand.

Who it is for

Anyone who hates marketing but wants to reach their target users. Founders, makers, shop owners, practitioners, photographers, people with something good that nobody has found yet. The goal is simple: get your product into people's hands, and turn the people who find you into customers and followers.

If that sounds like you, the fastest way to see it is to paste your URL and watch what it makes.